‘People are not props’: The Sámi reindeer herders fighting stereotypes to build ethical tourism

A new wave of positive-impact experiences in northern Finland is finally allowing the Sámi to benefit from the tourism boom.

‘People are not props’: The Sámi reindeer herders fighting stereotypes to build ethical tourism
A new wave of positive-impact experiences in northern Finland is finally allowing the Sámi to benefit from the tourism boom.

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